Introduction

The purpose of this blog is to analyze the public relations tactics and strategies of a Fortune 500 company. The company I have chosen is Johnson & Johnson. The reason I chose Johnson & Johnson is because they are a well known company with a good reputation not only to their employees but to their customers and the community as well. Johnson & Johnson not only takes care of their customers, making sure all of their needs are satisfied, but they realize they have a social responsibilty as well.

Johnson & Johnson is a manufacturer of healthcare products. There are more than 250 companies with around 119,000 employees in 57 countries throughout the world. The fundamental objectives of Johnson & Johnson is to "provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life."

Johnson & Johnson has created a Credo, explaining their responsibility to all who uses their products. This explains their top priority is their customers, which gives them a very good repuation to everyone who is a part of the company, whether it is the employee, customer or shareholders. To help emphasize the positive reputation Johnson & Johnson has, they have an entire section on their website dedicated solely to social responsibility. They talk about their contribution efforts and how they are actively invloved in supporting healthcare, educational and cultural programs. They also have a HIV/AIDS section explaining the various projects Johnson & Johnson sponsor to help fight the disease.

Johnson & Johnson is a company known for being caring and trustworthy. Obviously, being in the healthcare profession, PR challenges could arise at anytime, such as a dangerous product that could harm their customers. The PR professionals need to be ready and alert for things to go wrong within Johnson & Johnson to keep the reputation of the company at its best.