How Johnson & Johnson is keeping up with new media!

As we all know, technology is beginning to take over many industries, including public relations. With all of the new media available, it gives companies many different opportunities to discuss information to their employees, customers and shareholders. Some new media that companies are beginning to use are RSS feeds, blogs, podcasts, virtual tours, and comment sections. These are just a few of the ways that companies can stay on top of the new media and add a little more to their websites. Now-a-days, having just a website isn't going to cut it.

Johnson & Johnson is using a lot of new media to not only keep up with the technology but to help keep their customers, employees and shareholders up to date with what is going on in the company.

RSS News Feeds are a way for Johnson & Johnson to share with their customers information about the latest news going on in their company. There is also a section on their website to receieve e-mail news updates from their investor relations section. These are ways to keep their customers informed about anything that is going on in the company, whether good or bad, which shows customers that Johnson & Johnson wants to be honest and keep them informed. To check out or subscribe to the Johnson and Johnson RSS Feeds, click here.

Another way Johnson & Johnson keeps people informed with whats going on, is a site with webcasts and presentations on different events you can download. You can either download the webcast onto your iTunes account or a different software via RSS. This allows for anyone interested in viewing a recent presentation to watch it, and Johnson & Johnson makes sure the webcast is posted just 2 hours after its original presentation. To subscribe to the webcasts you can check it out here. On the home page there is also a section called "Community Healthcare Program" where you can watch videos and learn how Johnson & Johnson is helping the community. This is great PR because people love to see a company giving back to the community and being able to watch videos on how they are doing that is a plus!

On the J&J website, there is no blog or link to a blog, which is something they should add to their site. A blog can let people comment on their products or services, and it allows the people at J&J to respond to those comments. It is also another way for the company to speak out and inform their customers what is going on in their company on a less professional level.

Overall, J&J are doing a good job keeping up with new media. They have the RSS Feeds, the webcasts and questions sections. The one thing I would do differently is to create a blog, because a blog can connect the company and the customers and is such an easy way to communicate to tons of people. A blog would help the company let their customers know about their products and services in a different way, rather then receiving news feeds in a newspaper article set-up or watching a professional presentation online. It could make the customers feel more connected to the company.