Johnson & Johnson's brand image

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Johnson & Johnson has more than 250 operating companies that manufacture and market thousands of branded health care products in hundreds of categories.

Brand image is the way certain brands are looked at by consumers, whether it is a positive or negative image. Companies have to work hard to make sure they satisfy their customer's needs and make sure their brand image in the mind of the consumers is what the company wants it to be.

Johnson and Johnson, I feel, has a positive brand image. People trust J&J and know that their products are safe and that, in the eyes of the company, their customers are one of their top priorities. This helps to keep the brand image up for the company because the customers like to feel they are a top priority in the mind of the company.

The PR people at Johnson & Johnson have done a good job in keeping up the brand image for the company. During the crisis that J&J had, they knew they had to keep their customers as their top priority because that is what they've said in their Credo for years. Since they did keep their customers first, they were able to keep their brand image as a positive one. People put a lot of trust in the J&J brand, they know that if it's a product from J&J they are sure to be safe and if there is something wrong, the company will be more then willing to help satisfy what the consumer wants.

Overall, there is not a lot of negative brand image for Johnson & Johnson and that's because the PR people know how to keep the brand image positive in the eyes of the consumers.