Johnson & Johnson giving back to the community!

Johnson & Johnson is a great example of a company that knows they need to give back to the community and that corporate responsibility is a very important part of public relations and to help keep up the reputation of the company. Community relations is a corporation's community involvement. It is a way for companies to build acceptance and trust among their stakeholders.

Johnson & Johnson has a very large social responsibility page on their website. You can see how committed the company is to their community. The website talks about how they are inspired by their Credo, which talks about how they are responsible to the communities in which they live and work, and to the world community as well. J&J's "primary focus is on making life-changing, long-term differences in human health by targeting the world's major health-related issues."

J&J contributed $544.8 million in cash and products to philanthropic causes worldwide in 2006.

The wide range of programs that J&J supports includes three key strategies:
-saving and improving the lives of women and children
-building the skills of people who serve community health needs, primarily through education

-preventing diseases and reducing stigma and disibility in underserved communities where Johnson and Johnson has a high potential for impact

Johnson & Johnson partners with many organizations to help save children's lives, these programs include: Task Force for Child Surviving and Development, UNICEF, Neonatal Resuscitation Program, Theotokos, Pratham and Safe Kids.

J&J is also very committed to help make a difference in the lives of people with HIV/AIDS by developing effective new medicines and diagnostics against HIV, enhancing access to our products as well as needed patient care, as well as providing contributions to to assist communities and individuals who are most vulnerable to HIV/AIDS.

J&J also knows that the environment is just as important and they need to do their part in helping out. They have instilled high environmental values in all of their employees and utilizes the best environmental practices in all products sold by all of their operating companies.

There is no mission statement that is a part of J&J, instead, they have a Credo. The credo has guided their actions in fulfilling responsibilities to their customers, employees, community and stockholders. As a company, they realize that they have a responsibility to their community, and they show that by all of the organizations they are involved with. I don't think they could be doing anything different, because they help so many different organizations and issues, they really are doing everything they can do.