Is J&J keeping up with their investor relations?

Investor relations is an important part of a company, without people investing in your company, there would be no company!

Johnson & Johnson keeps their investor relations page very up to date on their website, with easy to read information. The annual report is available in two forms, a print form or a web form. This is a good idea because some people would rather look at the annual report on the web, and the way they have it set up looks like you actually have the report in your hands. The pages flip and it seems as though you have printed it out. This is also a way that the company is helping to save the printing of paper which makes them look good and that they are taking care of the environment.

The 2007 annual report looks like its more of a marketing piece for the company. It starts out with the letter to the shareholders from the CEO, and then is followed by many different stories, including a story about a website available for new moms who can talk to other moms about their babies, good times or bad, and how Johnson & Johnson was invloved with that. It has many stories to show how caring and involved Johnson & Johnson has been to their community. There is also a link you can click to watch a video about each story. At the end of the annual report is where they put a lot of the financial information which includes a lot of charts to explain their earnings. To me, it seems the main point of the annual report is to tell a story.

Johnson & Johnson also just simply posts their SEC filings on their website, to take a look at it click here.

The letter to the shareholders from the CEO talks about the highlights of 2007, explaining how they delivered solid results in 2007 for one of their more challenging years in recent memory. It talks about taking health and well-being to the next level, and how their commitment is to the shareholders. I think investors will feel good about the company they are investing their money in because J&J really shows everything they have done in the past year. The letter includes charts and graphs to further explain what is going on in the company, and I believe that also helps in making the letter credible and believable. The tone of the letter seems to be informative, they are explaining a lot of what went on in the company and a lot of what the future goals are as well. To take a look at the letter to the shareholders, check out the 2007 annual report.

The news release about the company's earnings is very long and kind of confusing. There seem to be a lot of numbers and percentages involved just looking at the first page. Also included in the news release is a breakdown of all the data involved with the company's earnings, which could be very confusing if you didn't know what you were looking at.

The CEO's quote talks about how there were certain challenges in the market, but their broad base of bussinesses allowed them to achieve solid results in 2007, building on their foundation of long-term profitable growth. I don't know if this quote is strong enough to instill confidence in investors, it doesn't really talk about their future or how they are going to go about their goals for the future. I might have tried to get a different quote from the CEO if possible to talk about 2007 but to also give a little blurb about their future goals and for their investors not to worry.

Johnson & Johnson giving back to the community!

Johnson & Johnson is a great example of a company that knows they need to give back to the community and that corporate responsibility is a very important part of public relations and to help keep up the reputation of the company. Community relations is a corporation's community involvement. It is a way for companies to build acceptance and trust among their stakeholders.

Johnson & Johnson has a very large social responsibility page on their website. You can see how committed the company is to their community. The website talks about how they are inspired by their Credo, which talks about how they are responsible to the communities in which they live and work, and to the world community as well. J&J's "primary focus is on making life-changing, long-term differences in human health by targeting the world's major health-related issues."

J&J contributed $544.8 million in cash and products to philanthropic causes worldwide in 2006.

The wide range of programs that J&J supports includes three key strategies:
-saving and improving the lives of women and children
-building the skills of people who serve community health needs, primarily through education

-preventing diseases and reducing stigma and disibility in underserved communities where Johnson and Johnson has a high potential for impact

Johnson & Johnson partners with many organizations to help save children's lives, these programs include: Task Force for Child Surviving and Development, UNICEF, Neonatal Resuscitation Program, Theotokos, Pratham and Safe Kids.

J&J is also very committed to help make a difference in the lives of people with HIV/AIDS by developing effective new medicines and diagnostics against HIV, enhancing access to our products as well as needed patient care, as well as providing contributions to to assist communities and individuals who are most vulnerable to HIV/AIDS.

J&J also knows that the environment is just as important and they need to do their part in helping out. They have instilled high environmental values in all of their employees and utilizes the best environmental practices in all products sold by all of their operating companies.

There is no mission statement that is a part of J&J, instead, they have a Credo. The credo has guided their actions in fulfilling responsibilities to their customers, employees, community and stockholders. As a company, they realize that they have a responsibility to their community, and they show that by all of the organizations they are involved with. I don't think they could be doing anything different, because they help so many different organizations and issues, they really are doing everything they can do.